Courage gets them in - connection keeps them around.
Magnetic but Missing the Connection
Your funnel is part tornado, part Yellow Brick Road! Like the lion, your boldness is magnetic! You have a natural gift for grabbing attention. Your bold messaging, eye-catching hooks, and fearless CTAs make it easy for leads to find you.
But if you've noticed a significant number of unsubscribes or feel like your list isn't converting as well as it could, it might be a sign that your leads need a bit more connection before they're ready to buy. It's frustrating to feel like you've cracked the code to getting leads but not to keeping them...or converting them. A little more heart could turn those quick clicks into loyal customers.
Your Strength: Attract
When it comes to attracting new subscribers, you're already ahead of the game.
Bold Messaging: You're not afraid to go big and capture attention fast.
Fearless CTAs: Your confidence has the potential to lead to quick conversions.
Eye Catching Hooks: Your hooks make people stop and pay attention.
Area of Improvement: Nurture
Your boldness is great for attracting leads, but without a bit more personal touch, it can make subscribers feel like just another number. One of the biggest challenges might be not knowing what to say in your emails - leading to generic messages that don't feel personal. To build trust and keep leads warm, balancing your bold CTAs with more empathy-driven messaging can make all the difference.
- Rushed Relationships: Leads can feel rushed or overlooked.
- Generic Emails: Sending the same messages to everyone can make subscribers tune out. The emails may feel like a stream of thoughts instead of a thoughtful sequence.
- No relationship building: Your audience hears from you, but may not feel truly connected to you - which makes them hesitant to buy.
Don't Let This Stop You:
"I don't know what to email my list, so I just don't - except when I'm selling something."
It's easy to fall into the habit of only emailing your list when you're launching or promoting something. But when subscribers only hear from you during a pitch, they can start to feel like just another number. Consistently sharing valuable and personalized content - not just sales emails - helps build trust and keeps your leads warm and ready to buy. The key is learning how to segment your list so you can send the right message to the right people at the right time and prevent your list from becoming a revolving door.
Next Steps to balance boldness with connection:
1. Use a Quiz to Segment:
A quiz gives your subscribers a result that feels personal - which gives you the perfect starting point for nurture.
2. Add a Personal Touch:
Try weaving a quick story or relatable example into your next email to build trust.
3. Spark Curiosity: Hint at what's coming next to keep subscribers excited to hear from you.
Curious how to turn clicks into connections? A quiz can help you not only attract leads, but also nurture them with personalized follow-ups - so your subscribers stick around longer and are more likely to buy!
Ready to Create Your Own Quiz?
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