Strategy gets them to buy - curiosity gets them to click.
Your funnel converts - it just needs more people!
Your email funnel is part tornado, part Yellow Brick Road. Like the scarecrow, your strategic mind is a powerful asset. You're great at selling...once you're in the room. Whether it's a DM, a discovery call, or a webinar chat, when you get the chance to talk to someone, you usually close the deal. When it comes to converting leads, you've got it covered.
But if you're struggling to get enough buyers into your funnel, it might be because your lead magnet isn't grabbing the right person's attention fast enough. You're attracting freebie seekers - not future buyers. By making your messaging, and in turn your lead magnet, a qualifier, you can turn your expertise into something that not only converts well but also attracts more leads.
Your Strength: Convert
When it comes to converting leads with confidence, you're already ahead of the game.
Clear Logical Paths: Your funnel guides leads confidently to a decision.
Strategic Education: Your content makes buying feel smart and informed.
Action-Oriented Messaging: Your confident in 1:1 conversations and high-intent spaces.
Area of Improvement: Attract
Your focus on information can make your funnel feel a bit dry. Without curiosity-driven hooks and lead magnets, your message might not grab attention quickly enough. A more curiosity-driven approach could help turn your expertise into something people can't resist clicking on.
- Info Overload: Heavy focus on facts can lack excitement.
- No Filter: No system in place to pre-qualify or segment leads
- Freebie Seekers: Too many people signing up for the freebie, not the transformation
Don't Let This Stop You:
"I do fine on calls or in DMs - but email? It never seems to land."
That's not a content problem - it's a subscriber problem. The truth is, when your list is filled with freebie seekers or people who were never aligned with your offer, it doesn't matter how thoughtful your emails are. They won't read them. They won't click. They likely won't buy. Email marketing doesn't work when you're speaking to the wrong crowd. The good news? You don't have to overhaul your writing. You don't need to burn your list to the ground. You just need a smarter way to attract better subscribers from the start - people who are already on the path to becoming buyers.
Next Steps to balance strategy with attraction:
1. Add a Quiz with a Twist:
Consider using a quiz with questions that reveal what your leads are most curious about - pre-qualify leads so only aligned subscribers make it through.
2. Turn Your Best 1:1 Logic into Automated Magic:
Instead of repeating the same message in DMs or discovery calls, let your quiz say it for you. It scales your best sales skills without adding hours.
3. Simplify Your Offers:
Swap out heavy PDFs for short, actionable resources that tie directly into your quiz results.
Want more leads to fill your funnel? Use a curiosity-driven quiz that will attract more leads and guide them seamlessly to the next step - without sacrificing strategy!
Ready to Create Your Own Quiz?
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