There are words to live by and then there are
Tired of launch advice that stops at the 'how'?
Introducing the only course that teaches you how to sell with words!
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Elevate engagement & excitement
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Boost conversion rates
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Streamline social media strategy
All strategies work, but not all words sell!
- If you've already learned how to launch your course via webinar and it didn't get you the results you're looking for...
- If you've already learned how to launch your course with a 5-day challenge and it didn't get you the results you were looking for...
- If you took a course on Pinterest to increase your visibility and it didn't get you the results you were looking for...
You don't need another program to teach you a different strategy on how to get your offer out there!
What you need is to learn how to bring clients in with words that connect, compel, and sell!
You have a choice to make - you can keep jumping from one strategy to the next hoping the next one will be the winning strategy;
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You can learn how to sell with words so that it doesn't matter which launch strategy you are trying to implement, you'll succeed!

This is for you if...
- You know you have something of value to offer your audience but you struggle finding the words to convey that value to them.
- You find yourself constantly asking "What should I post today?"
- You're tired of your audience telling you how inspiring you are and ready for them to trust that you have what it takes to get them the results they seek!
If you've been telling yourself, "I'm not good at writing copy," then this course is especially for you.
HERE'S WHAT YOU'LL LEARN
Everything you need to sell out your next launch!
Inside, 'Words to Launch By' you'll find 4 Modules that will teach you everything you need to know when it comes to launch copy

Module 1: The A.L.O.H.A Launch Method
Learn the foundation of any successful launch - Align, Leverage, Optimize Conversions, Highlight and Adapt. This is the exact method I teach my clients so they are keeping calm, focused and intentional during launches.
Module 2:Understanding Your Ideal Client
Get to know your audience so well that they'll feel like you're reading their minds. We'll dive deep into discovering buyer profiles, learning styles and the feelings, emotions and words that motivate your specific audience so that you can speak directly to their specific wants and needs.


Module 3: The Journey From Prospect to Client
Learn how to stand out from the crowd and craft a funnel and pre-launch phase that highlights your differences and takes your ideal client from prospect to client/customer. No more showing up just for the sake of showing up - every action you take will be intentional and powerful.
Module 4: The Anatomy of Good Copy
Master the art of persuasion - hook your audience, captivate with stories, and compel action with irresistible calls to action. Plus learn the copy technique that will make your audience S.H.I.V.E.R.! And learn by real-life examples!


YOU HAVE A LOT TO OFFER
Let your words do the selling!
'Words to Launch By' picks up where other courses leave off - with the how. We'll go beyond the content to-do lists and basic content creation and dive deep into strategic and persuasive communication.
Every single day your audience is bombarded with information and offers - some pretty similar to what you're putting out there. 'Words to Launch By' will show you how to be heard through the noise - not just so that you're the loudest, but so that you're the most compelling!
Your next launch won't just be another attempt, but a well-spoken success that truly connects, compels, and sells!
In today's competitive market, your copy truly must stand out and set you apart from the rest — captivating your audience from the moment they encounter it. 'Words to Launch By' is designed to help you do just that.
Aloha, I'm Yesenia
Launch Strategist and Storyteller.
Having spearheaded multiple 5-figure launches myself, I understand the ins and outs of what it takes to make a splash and stand out in a saturated market. Today, I help my clients scale one sold-out program at a time through their copy. I'm here to lend you my expertise so that you can experience the same level of success!
My family and I live in Hawaii where we are living out our biggest dream come true. But my entrepreneurial journey began 9 years ago after I had my first son. Let’s just say a 10-week maternity leave didn’t cut it for me and I was inspired to quit my 9-5 and start my own business so I could plan my work around my children instead of having to plan my children around my work. Now, I get to homeschool them and build the connection I craved all those years ago.
Yes, I Want In!