Here's what's standing between you and your 6-figure year Â
The results are in:Â
You're playing small and staying small
It's time you let the world know how amazing you are at what you do!Â
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Being visible means more than being seen. It also means being heard, understood, and in front of more of the right people!
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Your current visibility strategy has gotten you to where you are today, but it's time to take it to the next level!
Get ready...
to turn up the heat and expand your visibility to create an audience filled with potential buyers and not just lurkers!
Let me know if this sounds familiar:Â
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You signed your first few clients with ease! It was so much easier than you thought it would be, which made you think âwhy do people say this business thing is hard?â But then you raised your prices, created new offers, elevated your messaging, and boomâŚ.crickets. In fact, youâre struggling to get people to sign up for your free stuff now!Â
At this point in your business, you should only have to post about something once and itâll sell out, right?Â
What got you here, canât take you to where you want to go! Doing the same thing and expecting different results is insanity; bizsanity as I like to call it! The truth is, youâll get out of your business what you put into it. And since weâre being honest, youâre still putting in the same effort and intention as you were when you first started (or maybe even less) but youâre expecting a bigger return!
If you were a song
youâd be âHall of Fameâ by The Script feat. will.i. Am. I donât know that thereâs a better song to describe you and where youâre headed. (Go listen to it!) But before you can get there, youâve got to realize that this is available to you. No more playing small, no more tiptoeing around what you want to say, no more pumping the brakes. Itâs time to raise the temp and get visible! Step into your potential!
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Class Superlative
Most Likely to be Your Boss
Everyone knows you have what it takes to make it to the top; the drive, the skills, and the smarts! You were the person everyone turned to when they needed to solve a problem. She's hiding inside of you: Tap into your strengths. Donât underestimate what you are capable of. Take initiative instead of waiting for an invitation. Be the CEO of your dream life!Â
Disney Princess...
you emulate most is Mulan! Like Mulan, you are courageous, driven, and act swiftly! You have a great idea and you donât think twice, you just get it out into the world. Good for you! However, in business, your action should be backed with intention and strategy. Otherwise, you wonât create the results you hoped for. Take action, but make sure you take intentional action so youâre working smarter, not harder.
Youâre focused on going viral instead of getting visible.
 Yes, there's a difference!
Now that you know what you have to do, how can you do it?
Change your focus from engagement to impactÂ
If your motivation to show up is dependent on how well a piece of content performs, you will only ever inch towards your goal instead of leap towards it. The reason you aren't converting more of your audience into buyers is because you aren't showing up long enough or loud enough! The next time your content doesn't get high engagement or your offer doesnât sell out after that first mention, don't go quiet, get louder!Â
Preheat the oven before you release your new offers
Just because someone follows you doesn't mean they are going to buy from you. #truthbomb Contrary to popular belief, just because you build it, doesn't mean the people will come. But you already know this, mama. Ovens need to be preheated before you cook in them, planes need a runway before they can take-off, and your audience needs to be warmed up before they become clients/customers! Create a "preheat plan" that will set the stage for your new and amazing offer!
Start branching out to additional platforms
Remember that what got you here, can't take you there. It's time to start putting your eggs into multiple baskets. But don't fret! This doesn't have to be the overwhelming or time-consuming project you think it is. The platforms you are currently showing up on should feel like well-oiled machines. If they don't, get those in order first. You are stronger and more capable than you think, mama! This is about working smarter, not harder. What additional platforms can you add to your visibility strategy?
Share the message your ideal clients need to hear
This message is often made up of the beliefs, ideas, and opinions, that are unpopular in your industry. For me, that looks like telling mamas that a 1:1 practice isn't a profitable business or letting them know that they can't build a 6-figure business with ease if their only work is happening in the cracks of their day. They may not want to hear this, but they need to hear it. Make a list of the beliefs/ideas/opinions you aren't saying that you know need to be said.
Your next step:Â
Stop trying to go viral and instead get visible. Not everyone who goes viral is visible. Not everyone who is visible has gone viral. One gets you noticed while the other gets you paid! *Make sure you have a client pipeline (aka funnel) in place where you can lead the people you get in front of! Thatâs the difference between going viral and getting visible!
